After doing this for 32 years, I love it more than ever. It’s like when Albert Einstein was asked by a student why the questions on a test were the same questions he had asked the week before? Einstein said, it was because this week, the answers will be different. I’ve solved a lot of the same problems over the years, but I try to do it with new answers. I love strategy. I’d rather out-think than outspend our client’s competitors. My focus in life has shifted from trying to be successful to trying to be significant. I have God to thank for teaching me that lesson.
Steve is a co-founder of Nonbox and provides strategic and brand counsel to Nonbox clients. One of Steve specialties is working with marketing staffs to reach consensus and clarity about the definition of their brand and it’s emotional relevance to the consumer. From his work with adidas, Coca-Cola, Tektronix and Peter Jacobson Sports, Steve has broad experience in developing brands for clients in the sports marketing, technology and consumer segments. Steve serves a president of the Portland Ad Federation and is a board member of the Intermarket Agency Network. He is also the past president of the American Advertising Museum. But if you really want to see Steve shine, either challenge him to a round of golf, a game of bocce ball, or catch him on stage with his tropical rock band Beadhead.
With clients like Kohl’s Department Stores, Scheels, CAT, Turner Classic Movies, and LA Lakers, Bolivar J. Bueno (BJ) is in an elite class of thought leaders. A dynamic young lecturer and creative strategist, BJ Bueno has been interviewed by CNN, USA Today, New York Times, and CNN en Español.
Bueno is the co-author of The Power of Cult Branding (Crown Business 2002), a work which received rave reviews from leading mavens like Al Reis, Jay Conrad Levinson, and Jeffrey Fox. He is also the author of the follow-up Cult Branding Workbook as well as Why We Talk: The Truth Behind Word-of-Mouth, a book that changes the way marketers think about word-of-mouth.
Bueno has built a reputation based on his insight and expertise into building brands. BJ Bueno founded and operated his own successful advertising agency before becoming a partner in Nonbox, a national agency, and opening Nonbox Consulting in Orlando, Florida. Nonbox Consulting is consumer think tank that offers consumer insight strategies, leadership coaching, brand education and training, and creative development services. B.J. is founder and managing partner of The Cult Branding Company, the premiere brand modeling research firm located in Orlando, Florida. Serving top shelf clients with consumer insight and brand development strategies, The Cult Branding Company provides meaningful direction to their clients through their trademark brand process dubbed the Brand Model 3.0.
Ian served as Global Director of Tennis Sports Marketing for Nike, Inc. for 14 years, creating more than one billion dollars in product sales, as well as signing and promoting a roster of high-profile Nike luminaries including McEnroe, Agassi, Sampras, Courier, Davenport and Seles, as well as managing global events for Nike like Wimbledon, the French Tennis Open, and U.S. Tennis Open.
Ian then joined the Planet Hollywood International team to serve as interim president of their Official All Star Cafe restaurant division, delivering major branding partnerships with superstars like Wayne Gretsky, Joe Montana, Tiger Woods, Shaquille O’Neal, and Ken Griffey, Jr. His “All Star Café Sports & Music Festival” was a part of the Super Bowl, NBA All-Star Game, U.S. Tennis Open, and the Masters Golf Tournament.
Ian was the Commissioner of the Professional Bowlers Association and served as creator and executive producer of that sports’ new national television tour on ESPN.
Now at nonbox, Ian’s method of brand development and management includes Athlete Endorsements, Sports Events Creation and Production, Television Events and Production, Special Event Management, and Strategic Marketing Planning and Implementation.
Jeff has an extensive background in integrated experiential marketing. “It’s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. It’s very effective,” says Guettler. Jeff was formerly president at TAOW Marketing and has managed integrated experiential marketing strategies for such clients as FORD, Red Bull Air Races, Invista and Applegate Farms. Over the past 15 years, his work has included strategic behind-the- scenes negotiations with such notable companies as Procter & Gamble, Pepsico, NIKE, Columbia Sportswear and others.
The agency Technology Director for almost 13 years. Many clients, such as Coke and Summerfest have benefitted from Billy’s technological savvy. Billy has been recognized by The Milwaukee Business Journal as one of their “40 Under 40” and helped start a computer training program for inner city youth called Homeboyz Graphics. In his spare time, this father of four boys enjoys the outdoors, playing tennis, golf, kayaking, backpacking, camping and canoeing up stream. His favorite musical groups are, “The Bodeans” and “Prince” and his favorite book is “A Child Called It”. You’ll find Billy around the office with his iPad in one hand and a tennis racquet in his other.
Loves to shop. Shoes! Shoes! Shoes! Loves SEC football. Go Auburn Tigers! Go Florida Gators! Loves to travel. Italy—I’ll make it there someday! Family: Mother to two daughters. One in India. One in college. Husband a jet jock. Thinks naps are highly underrated and lives for Thirsty Thursday. Listens to Keith Urban and Janet Jackson. Crush on Steven Tyler.
A Proud family man, director of social media, observer of creative culture and entrepreneur DeChazier tries hard everyday to attain a healthy balance between them all even though he knows true balance is unattainable. Besides keeping his head in a plethora of design and technology mags “D” has fun working as an editor for Yes Yes Yall. By day he works directing social media at Nonbox and by night he rolls up his sleeves for his freelance gig Black-Marmalade, all in the name of perfecting his craft.
Greg’s role is to mobilize and manage the resources of Nonbox to make sure that all aspects of your campaign are delivered on strategy, on time and on budget. He has over 30 years of advertising and marketing experience on both the client and agency sides of the business. Which means that he’s seen just about everything. He has a broad consumer background working on brands including Coca-Cola, St. Pauli Girl, Steinhafels, 3M, Yamaha, Kohl’s Department Stores, Rubbermaid, LG Appliances, Northwestern Mutual, Merillat Industries, Grainger, Summerfest, Marvin Windows and Stanley Tools. During Wisconsin summers, he’s a golf addict. Married to a Tax Accountant. With three grown daughters, three sons-in-law and two grandchildren.
Jim has significant experience in brand, product, marketing and agency management with major US companies like Lipton, Campbell Soup, L’Oreal Hair Products and Cosmetics, Cover Girl cosmetics and Lego Toys, among others, on both the client and agency sides. Jim fills dual roles at Nonbox. He has management oversight responsibility for a good portion of our client relationships. He also supervises the Nonbox Media Department, ensuring the delivery of solid media planning and placement strategies designed to produce measurable results for our clients. Jim has run media departments within two different agencies and one client-side organization. A number of Wisconsin clients have benefited from Jim’s leadership, including Potawatomi Bingo Casino, the Milwaukee Brewers, the Milwaukee Admirals, the YMCA of Metropolitan Milwaukee, ProHealthCare, Alverno College and Marcus Hotels and Resorts. Jim has a BS in Marketing from St. Joseph’s University in Philadelphia and an MBA in Marketing from Fairleigh Dickinson University in New Jersey.
Jon believes in tasty design, fresh thinking, mother nature, family, Family Guy, dry wit, juicy images, funky blues, amber ale, ambient light, dark movies, a room with a view, a look into the future, past tales, present giving, thoughtful art, negative space, positive energy, smart shoes, goofy dogs, strong women, weekends, wordplays, worthy competition, killer topspin, the high road, the journey – except through Illinois.
A Wisconsin native. Strives to make a positive impact for those that surround him. Dedicated to his family, his work, then his passions. So if he’s not programming most times you can find him under the hood of a car.