Client News:
HANDSOME SMOOTHS HITS STRIDE WITH PREMIER GOLF COUNTRY CLUBS
nonbox client Handsome Smooths has steadily built momentum by finding a following inside the country’s most exclusive country clubs. Now in its third-year of business, the upscale undergarment brand has focused its efforts behind its heralded luxury boxer short line.
A big boost recently came from the PGA (Professional Golf Association) Merchandiser of the Year, Adam Carney of Ridgepoint Country Club in Jonesboro, Arkansas, when he was quoted in PGA Magazine as saying the Handsome Smooth boxer was the best product he came across in 2007.
Beyond the product’s extraordinary comfort, he cited the “luxury microfiber boxer short’s” award-winning packaging and point-of-sale as key reasons for the their appeal with his affluent and discerning customers. In addition to Ridgepoint, Handsome Smooths can be found at legendary golf clubs such as Medinah Country Club, the Atlanta Athletic Club, Quail Hollow, and Pelican Hill as well as finer menswear stores and vacation resorts.
