Danner boot develops premium footwear for expert soldiers, officers, workers, hunters and outdoorsmen. The company came to nonbox to reboot their communications.

Instead of focusing on brand awareness, nonbox recommended focusing all efforts on developing a stronger retail presence that would help the company better connect with its various customers.

nonbox began by designing a visual language scheme and later applied it to the brand in the form of: packaging, collateral, point-of-sale, interactive, vertical print advertisements and promotions.

When nonbox began working with the brand the company’s stock price was approximately $9. In the third year of work the price reached $20. nonbox is not implying that we were solely responsible for the brand’s success, but was simply one of the contributors during this exceptional period of growth.

Services provided for Danner

• Advertising
• Packaging
• Point of Sale
• Direct Mail
• Electronic Direct Mail
• Web Design