Handsome Smooths is an upscale brand that has found a unique niche in the men's apparel market. As customers have become more comfortable with the technical fabrics made popular by athletic brands like Under Armour, Nike and adidas, little has been done to extend the reach of such performance benefits outside of the world of tradition sport & fitness. To answer the growing demand for these superior materials, Handsome Smooths has created the world's only luxury microfiber boxer short. The boxer boasts all of the advantages of performance activewear, but is styled for men who choose more refined fields of play. Fields that call for etiquette not bravado. Handsome Smooths founder, Andrew Tremblay, and nonbox partner/CD, Steve Flood, partnered to develop a unique platform for the start-up that touched everything from product development to brand and retail marketing. Now in its third-year, the brand has found success with both finer men's stores and some of the world's most prestigious golf clubs and resorts--places where chiseled torsos in skin tight body armor and screaming linebackers fail to connect on an emotional level.

Services provided for Handsome Smooths

• Corporate Identity (Logo/Tagline)
• Package Design
• Web Design
• Point-of-Purchase Display
• Posters
• Collateral Brochure