nonbox at MLS Marketing Summit, Warsaw Sports Marketing Center

nonbox partner, Steve Karakas, recently presented to the Major League Soccer Marketing Summit in Hoboken, NJ, and to a graduate class at the University of Oregon's Warsaw Sports Marketing Center.

Karakas showed the MLS's management team the key principles behind BJ Bueno's "The Power of Cult Branding".

At the Warsaw School students were taken through a branding case history and then they applied what they learned to some current sports marketing brand challenges.